Should My Wannabe Content Creator Pal Cease Exploiting People for Content?

The Prosecution: Beth

Sometimes she films me while I’m eating. It's jarring to spot myself on her Instagram – it feels like a sudden shock.

A close companion of 10 years, she, labels herself the “creativity monarch”. It can be amusing for a bit, but it strains our relationship.

She is an extrovert, there's a constant urge the need to record everything all the time. During meals out, she says, “The phone eats first,” and takes photos with bright lighting, which makes me cringe. It's unpleasant when strangers see her posing or filming – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but she is aspiring to become one. She creates video blogs about city life, a day in her life, and her styling career. Her content is good, I’ll give her that, but I prefer not to be involved. On occasion I'm captured while I’m eating, or just accompanying her. I’ll see myself on her Instagram later, and it pops up like a jumpscare: I might be bare-faced, making a strange expression or photographed while eating. It feels invasive.

Marielle also anticipates that I will to record her at inopportune moments. Sometimes I’ll be talking to another person, or we’ll just be spending time in the street. The dynamic feels like our bond has transformed into me serving as her unpaid videographer. She could easily employ someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she dismissed it. I've been invited to several brand events, which were appreciated, but that doesn't compensate for all the time and effort I invest assisting her create material.

I appreciate that Marielle has supported me with my design career, but I don’t want our friendship to become merely a tally of favours. I don't believe she's insincere or inauthentic, but at times I feel that if the camera is out, we will begin acting in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and film me laughing with someone. It feels forced. It's crucial her to understand that our 10-year friendship still has boundaries. I love being with her, but I also want to enjoy it without being filmed, edited, or posted for an viewers. I am not a prop for her Instagram.

The Other Side: The Content Creator's View

I hope my friend to see that the content we produce together can get us a foot in the door.

I am passionate about creating videos. It's more than a pastime; it's integral to who I am. Producing content and sharing my life online enables me to express myself and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your interests. I admire people on TikTok who execute that aesthetic of casual, DIY film-making.

Content creation is my interpretation of engaging with life: noticing the details, sharing them with an audience that appreciates the art behind it. I never intend to make my friend uncomfortable. Taking her to professional gatherings was my way of sharing opportunities, giving her a opportunity to experience behind-the-scenes moments that could help her professional path too. That’s not blackmail, it's simply being realistic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see what the content we make together can achieve: an opening. I understand not everyone enjoys being on camera, but often spontaneity is what makes content genuine. Being recorded from time to time is part and parcel of being my companion. I would delete anything she requested, but she has never asked yet.

I don’t expect anybody to be my private filmmaker, but friends help each other in minor capacities. My assumption was filming a clip now and then would be fun for Beth. Innovation thrives in partnership, and having my friend around makes projects energetic and pleasurable. I don't compel her to take part in anything, and I would never intentionally embarrass her. But filming together sometimes is part of how I record our time together.

I cherish Beth’s friendship deeply and want to avoid content creation to drive a wedge between us. I’m willing to find middle ground: like requesting permission before filming, and steering clear of shots that might make her self-conscious.

This isn’t about control, it's regarding sharing my world while still respecting hers. Obviously making content is not a replacement for real connection: it’s just part of how I live my life and I desire her to be involved in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and Beth when they are out together?

There’s nothing more excruciating than having a friend film you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to collaborate with. With the dark, looming future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for assistance every time, even if they have helped previously. While she enjoys creating, that doesn’t mean everyone around her is content. She must to honor Beth’s personal space.
Ankit, 26

Marielle might love making content and displaying her life online, but it isn't for everyone. It’s nice she has assisted her friend professionally, but she must to listen to what Beth wants.
A commenter, 27

It seems like you value each other, so hold on to that and ensure it’s the focus in your relationship. Foster some real memories, where genuine feelings are stored, not online archives. In fact, celebrities who seem to reveal their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be neither present nor authentic when she’s with Beth – she’s working. Each appears unsure as to where the line is. The answer lies not in trying to change one another, but in each establishing clear limits around what is comfortable to them and determining if there is an acceptable middle ground.
Barbara, 71

Your Turn to Be the Judge

Consider this question: has she been over-exposing their bond?

Aaron Miller
Aaron Miller

A tech journalist with over a decade of experience covering UK innovations and digital transformations.